Traditional TV Networks vs OTT Services: The Shift of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Adaptation

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast statio

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